In 1995, Lic. Roberto Antonio Félix González, started in Ciudad Obregón, Sonora Productos Agrícolas del Rio Yaqui, selling pinto beans, sugar, rice and chickpea. In 2001 he ventured into importing beans.

Later in July 2005 it began operating as Frijoles Seleccionados S.A. de C.V., having as principal activities the purchase, sale, grain cleanning and a storage as well as marketing of dry products, sugar, brown sugar cone and pet food.
In 2009 a Grain cleaning plant was established at the zona Industrial Jiquilpan at Los Mochis, Sinaloa.
In 2013 the third branch located in Jalisco street corner on 6 de Abril in Ciudad Obregon Sonora began to operate.